Resume
A dynamic and visionary product and design leader with over two decades of experience driving innovation, leading diverse teams, and propelling business growth. I bring a unique blend of entrepreneurial spirit, strategic thinking, and hands-on managerial experience to the realm of user experience design and product development. My journey is marked by a commitment to innovation, a passion for crafting user-centric solutions, and the ability to lead diverse teams to success.
Key Competencies:
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Strategic thinking informed by multifaceted inputs, with a proven ability to influence product, UX, and UI vision and align with executive leadership.
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Logical and pragmatic problem-solving approach
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Expertise in data analysis and connection building to drive product design
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Simplifying complex topics for effective communication
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Visual thinking to drive idea conceptualization and communication
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Applying design thinking beyond product design to influence business at large
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Establishing comprehensive frameworks and processes for innovation and consistent design systems
Work
Experience
2021 - Present
Aspen RxHealth
VP of Product
As the Vice President of Product Strategy at Aspen RxHealth, I play a pivotal role in driving transformative initiatives within the healthcare industry and revolutionizing the pharmacist and patient relationship. I have been instrumental in developing and executing strategies to unlock the untapped potential of pharmacists providing on-demand high-quality services to major health plans and risk-bearing providers to enhance cost efficiency, improve quality measures, and elevate the overall healthcare member experience.
My key achievements and responsibilities:
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Collaborate closely with the C-level stakeholders and clients to define and execute the marketplace strategy, aligning with the company's overarching goals.
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Contribute to shaping a product vision that leverages the capabilities of the pharmacist community to drive positive outcomes for health plans, pharmacists, and patients.
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Manage internal and external teams of product managers and UX/UI designers to support product development and grow professionally.
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Lead the end-to-end experience and design of internal and external solutions for all users engaging with Aspen RxHealth platforms applying a user-centric approach to ensure seamless interactions, leveraging technology to enhance user satisfaction.
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Lead UX and UI design for product portfolio that aligns user needs and brand requirements to create intuitive and delightful solutions. Built a new SaaS solution that enabled the 2nd largest new client and a 10% increase in revenue.
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Establish and monitor feedback channels for both internal stakeholders and external customers, collecting actionable insights to continuously enhance our product offerings.
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Lead the development and management of the product roadmap, strategically aligning it with the goals and success metrics outlined in the marketplace strategy.
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Managed the relationship with development teams supporting marketplace user experience, fostering collaboration to bring the product vision to life.
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Developed successful partnerships with data teams to leverage cloud-based data and analytics (AWS and Salesforce) to both inform, develop, and measure product and AI solutions.
2019 - 2021
HatchWorks Technologies
VP of Product
Build and lead the product team including product management, design, and business analysts for a fast-paced custom software development service company. Led the design and development of greenfield healthcare, analytics, fintech, and staffing solutions while overseeing all product team members and projects within the organization.
My key achievements and responsibilities:
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Leading product strategy & design on custom software development projects which included implementing design-thinking processes to define user and business needs and creating design systems to consistently implement user interfaces that were on-brand and intuitive to use.
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Building the product organization and defining product design & management processes and tools to support the creation of flexible but high-quality consistent solutions.
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Participating as a key member of the leadership team by working with all other practice heads and the CEO to define the strategic direction of the company, participate in sales and business development activities as well and manage the day-to-day operations of the company.
2016 - 2019
Philips
Head of Design, Population Health
Establish, build, and lead a user-centered design practice and product innovation strategy capabilities within a recent Philips’ acquisition of a company that offers data aggregation, analytics tools, AI population analysis, and care management applications for population health management.
My key achievements and responsibilities:
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Integrating design thinking into the organization by introducing strategic user-centered design thinking processes and creating frameworks and tools to improve product innovation and customer satisfaction.
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Strategically define product innovation roadmaps by partnering with key business stakeholders to identify product and service capabilities across the business group and map these to customer experience journeys to identify gaps and opportunities for innovation through partnership or new development.
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Leading user experience design and global design team on key integration projects to define new product offerings by integrating existing software and hardware products with newly acquired capabilities, reducing overall costs by 8% and increasing revenue opportunities by 12%.
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Building core research and analytics capabilities across business groups by setting up tools, processes, and best practices to collect real-time analytics, conduct research to collect user insights, and translate findings into evolutionary product and service ideas and roadmaps.
2009 - 2016
The Coca-Cola Company
Director of Design, Global Programs
Created and managed a global web program offering online and mobile tools and services that provided a global web publishing platform to prevent fragmented brand representation, and loss of control over ownership of content, security, and cost issues caused by local control of web publishing. Led the product team and worked closely with design, marketing, and development teams across the world.
My key achievements and responsibilities:
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Designed a modular web publishing platform on Adobe AEM, allowing over 20 brands and 400 websites to create and present content while leveraging e-commerce best practices.
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Strategically managed the growth and improvement of the tool over time by evaluating build vs. buy opportunities. Supported continuous Agile development and adoption of the product through tools, training support, and real-time analytics.
2001 - 2012
Modern Basics
Owner / CEO
Created a home furnishings company that designed and manufactured contemporary soft home furnishings. Lead all design and development of products including prototype development, materials sourcing, pricing, manufacturing, and quality control. Lead marketing and advertising activities including trade show participation, contact management, customer relations, direct mail, web communications, and design and production of all printed materials. Built and maintained the e-commerce platform which balanced direct to customer sales and service along with wholesale pricing model relationships. Performed all accounting and finance related activities including invoicing, collections, reporting and financial projections. Products were sold on a wholesale basis to retail stores and catalogs and direct to customers via a retail web site.
1999-2001
Sapient / Studio Archetype
Director of Information Architecture
Served as lead information architect and provided strategic creative direction to create user-centered and business-focused e-commerce design solutions for clients including UPS, Nokia, Sallie Mae, and Sun Microsystems. Established visual and organizational concept directions, participated in extensive user research activities to drive design, defined overall site structure and functionality, and designed functional applications for online web presences. Assisted with the further development of the information design discipline for the Atlanta office and the company at large. Participated in the recruiting, hiring and training for all US offices, growing the regional information design community from two to over forty.
Education
Georgia Institute of Technology / Bachelor of Science in Industrial Design - Highest Honors